What Email Open Rates Mean

One effective way to market our books is via email marketing, often in the form of a regular email newsletter. This, of course, assumes we have an email list, which is a different discussion for another time.

When we do email marketing, the email software we use, such as MailChimp, Constant Contact, or AWeber, will track open rates. Open rate is the percentage of opened email messages, compared to the number sent… read more>>