Creating Your Elevator Pitch: Don’t Leave This to Chance

I hate asking new authors, “What’s your book about?” They panic; they stammer; they ramble. Five minutes later, I’m still not sure. Telltale signs that communication is not occurring are phrases like, “Then in chapter two…” or “Oh, I forgot to mention…” or “I haven’t worked this part out yet.” When my eyes glaze over, they become flustered and utter the killer phrase: “It starts out kind of slow but really picks up around page 65.”

In recent posts, we talked about writing back cover copy and promotional copy for our books. A related topic is creating an elevator pitch…  read more>>