3 Ways to Create Top of Mind Awareness

3 Ways to Create Top of Mind AwarenessMarketing can have one of two goals: make sales or create awareness. Although marketing can do both of these, it will only do one well.

This post will discuss ways to create awareness – and when done right, top-of-mind awareness. That is, having our author brand be what a reader first thinks of when he or she considers what book to read next. Awareness, which some would call branding, is built…  read more>>

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