Analyzing Email Bounce Rate Statistics

Analyzing Email Bounce Rate StatisticsA few years ago I came across some statistics in DM News that puzzled me. They shared some numbers on email bounce rates, courtesy of MailerMailer. But they did so without explanation. I jotted them down for future consideration.

When delivering an email message to our list less than once a month, the bounce rate is 5 percent. However, when sending an email message daily, the bounce rate… read more>>

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