Write Better Headlines By Studying Bad Ones

Last week, I recorded the headlines of press releases that I received — not the ones I used, but the ones I didn’t use (and many more were screened before they reached me). Many don’t even address the industry I cover, so make sure you only send your press releases to those who actually cover your industry, niche, or geography.

The next step in getting your press release picked up is to write a compelling headline. In reading these examples ask yourself: Which ones are interesting? Which ones make me want to read more? Which ones have a great hook? And, which ones do I even understand? …  read more >>