Readers who purchase many books each year evenly divide on print versus digital
In 2012, Book Business magazine, reporting on a Verso Advertising study, noted that 49.7 percent of avid readers refuse to go paperless. They define avid book readers as those who purchase more than ten books per year.
Notice they use the word purchase and don’t say those who read ten or more books. I certainly read more than ten books annually, but I’m not sure if I buy ten… read more>>