What’s More Important, Your Book or Your Platform?

Most writers, myself included, would prefer just to write. We don’t want to pitch, sell, or market our book or ourselves. Some may not even want to blog, develop a social media following, or build a platform. Yet, the reality is writers need a platform, a vantage from which to gain a following and move books.

Sadly, in most cases, platform is more important than writing. Really. A person with a great platform and a not so great book is in a better position than a person with an excellent book and a small platform…  read more>>