Most writers, myself included, would prefer just to write. We don’t want to pitch, sell, or market our book or ourselves. Some may not even want to blog, develop a social media following, or build a platform. Yet, the reality is writers need a platform, a vantage from which to gain a following and move books.

Sadly, in most cases, platform is more important than writing. Really. A person with a great platform and a not so great book is in a better position than a person with an excellent book and a small platform…  read more>>

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