Balancing the Artist with the Entrepreneur: Why Book Publishing Requires Both

Last week I shared that the three parts of publishing a book were writing it, producing it, and marketing it. Each of these aspects has a creative element and a business element, which must be balanced, kept in a respectable tension.

The pure artist says, “Let me create without interference; I don’t care about commercial viability; just let me be me.” The pure artist will likely starve or need to get a day job…  read more>>