By Peter Lyle DeHaan, PhD
As our economy—both in the US and globally—begins to slowly emerge from recession, now is the ideal time to revisit your marketing strategies.
For companies that scaled back their advertising expenditures during the downturn, it is advisable to ramp up marketing efforts as buyers ready themselves to make those purchases that have been on hold. Missing this window of opportunity opens the door for your competition to get your sales.
For those who were able to maintain their level of advertising, as is the recommended strategy, take a critical look at your ads. Is it time to update them? Do they need a redesign or some new graphics? Should you make a fresh, innovative offer? If you’ve run the same ads for more than a year, the answer is likely yes.
Finishing this year with a strong advertising push will set the stage for a successful 2011.