Despite people turning to online sources for information gathering, readers still engage with print publications.
According to data gathered by Readex Research Red Sticker Studies in 2004 and 2008, there isn’t a significant change in the percentage of readers who indicated that they saw and read 1-page, 4-color ads when comparing the two surveys, spanning four years.
From 2004 to 2008, the percentage of people indicating they saw the ads had a negligible change (69% to 67%). Interestingly, the people who actually read the ads increased slightly (24% to 25%).
Clearly, print advertising is still as viable and effective marketing tool.
[This information is from the North American Publishing Company based on work done by Readex Research.]
Peter Lyle DeHaan, PhD, is publisher, editor, author, and blogger with 30 years of writing and publishing experience. Check out his book The Successful Author for tips and insights.