Heavy Users of Print Also Embrace Digital

While the conventional wisdom is that as people who read go electronic, they abandon print. It makes sense, but is it true?

In this regard, the July issue of Folio magazine shares some interesting findings from a survey conducted by GfK MRI. Specifically, tablet owners are 66% more likely then the average US adult to be heavy users of printed versions of magazines. Furthermore, e-reader owners are 23% more likely to be heavy print users.

Therefore, an increase in electronic reading does not signal a decrease in reading print.

(Other interesting findings of the study: men are more likely to own tablets and women are more likely to own e-readers. Also, e-reader owners are mostly reading books, at 87%; magazines come in at 15% and newspapers, 14%. Tablet owners are more even, with book reading at 57%; magazines, 39%; and newspapers, 41%.)