By Peter Lyle DeHaan, PhD
Today, harnessing the power of the Internet should be a goal of every telephone answering service. When used properly, the Internet can save time, generate revenue, increase communication, obtain and retain clients, and bolster the bottom line.
Here are some items to consider. You are likely already doing most of these, but there may be one or two items to address:
At its most basic level, a website functions as an online brochure for your answering service. A yellow-page ad is limited to annual changes, but website updates can occur as often as needed. Additionally, a website can be dynamic or even interactive.
Your website can provide information for your clients, such as FAQs (frequently asked questions), service literature and instructions, and contact information (direct phone numbers and email addresses) for key staff and departments.
Is your website up to date? Is it all it can be?
Email – for all staff – aids intra-company communications, such as new account notices, agent schedules, and customer service initiatives. Email is also a great marketing tool.
Connect to and interact with clients using a blog, while a closed blog can facilitate intracompany communication, especially for a distributed workforce.
Social Media: There are more social media options than anyone has time to handle, but tap one or two primary ones – Facebook and Twitter, for instance – to interact with clients, recruit employees, and support staff.
Posting videos online is another great way to promote your TAS. These can be sales focused or informational. Either way, this is one more way to attract prospects and keep clients. Post videos on your website, YouTube, or another video sharing site.
The Internet contributes to the success of today’s TAS. Don’t miss these opportunities to better market services, serve clients, save money, support staff, and generate revenue.
Peter Lyle DeHaan, PhD, is the publisher and editor-in-chief of TAS Trader, covering the telephone answering service industry. Check out his books How to Start a Telephone Answering Service and Sticky Customer Service.