Having Great Content on Your Website Means Nothing If No One Can Find It
By Peter Lyle DeHaan, PhD
A few months ago we looked at SEO (search engine optimization) for telephone answering service websites. In that short column, we touched on the essential SEO elements: page or post title, description, and keyword or keyword phrase.
These are the three critical SEO elements. Start with those as the most important, but don’t stop there. Here are some key supporting SEO considerations:
For SEO purposes, a well-written page or post will use subheadings every couple hundred words. This helps people who can. This is important since most visitors will scan your content and not read it word for word. Make your headings bold and add heading tags, such as H2 or H3. (Use an H1 tag only once, and that’s for the title of your page or post.)
Every page or post should have an engaging graphic or photo that relates to the content. Give the image a name that reflects it, such as, professional phone answering. Don’t use image1 or Dx23ga234k. Then add relevant SEO alt text to the image.
For SEO purposes, it’s a good practice to link every post to another post. And have an existing post link to the new content. Also, many SEO gurus now recommend one outbound link per post to a high-authority site, that is, one that gets a lot of traffic.
Every page or post should be at least three hundred words long but aim for five hundred. Anything shorter than three hundred doesn’t give search engines enough content to analyze, so they’ll skip that page.
We mentioned that having a keyword or keyword phrase is a critical SEO element for each page or post. Make sure the content includes your keyword phrase without overusing it. According to Yoast SEO, aim to use your keyword phrase in 0.5 to 3 percent of the text. (In a 500-word post this is 3 to 15 times.)
A final consideration that’s easy to cover is the words in the web address for that page or post. Make sure they reflect the theme of the content and include the keyword phrase.
Addressing these SEO elements will help search engines find, appreciate, and promote your site and its content. But remember that the title, description, and keyword phrase are the essential SEO elements. Handle these three items first. Then add the rest.