By Peter Lyle DeHaan, PhD
Do you set annual goals for yourself or your business? I think everyone should. I don’t mean the New Year’s resolution type of wishful thinking, but a strategic plan for the upcoming year.
When you set goals for your answering service for the next twelve months, what do they look like? Are your goals along the lines of surviving, of hunkering down and getting by? Or are your goals forward-thinking and growth-oriented?
Put another way, is your cup for 2016 half-empty or half-full?
I see similarities between my industry (publishing) and yours (telephone answering service). Both are experiencing rapid changes and an uncertain future. With both, we have ample reason to worry and fret. Yet with these changes comes opportunity.
These opportunities are a reason to celebrate. I need to remind myself of this as much as I feel I should encourage you to do the same.
We have much we can look forward to in the New Year. And even if we can’t see the end clearly, may we move forward with bold confidence to pursue it.
Having something to look forward to is the surest way to realize it.
Happy New Year!
Peter Lyle DeHaan, PhD, is the publisher and editor-in-chief of TAS Trader, covering the telephone answering service industry. Check out his book How to Start a Telephone Answering Service.