Explore the 3 types of self-publishing: print, e-books, & audio
Self-publishing, once vilified as an exercise in vanity, is now accepted as a viable option by most everyone – except perhaps those who earn a living in traditional publishing.
There are three segments to self-publishing: e-publishing (for Kindle and other e-readers), POD (print-on-demand), and audio books. Some POD vendors will also produce an e-book version, allowing for one-stop-shopping.
Of the three, POD may be more satisfying to the author, giving him or her something tangible to touch, see, and show. Whereas e-pub may be more profitable, having no printing, storing, or shipping costs. Audio books reside in the middle, having a higher production cost than e-books but also enjoying the ease of digital distribution. Ideally, the self-published author should consider all three, starting with e-books, followed by print books, and wrapping up with audio books.
When it comes to profit per unit sold, both print and e-books surpass traditional publishing, whose royalties are much smaller in comparison. Of course, traditional publishers have a more extensive reach, greater connections, and bookstore distribution, so the lower payment per book is often more than offset with a much higher sales volume.
Whatever route an author takes, there are pluses and minuses to each, so the key is to become educated, know your strengths, weaknesses, and available time. Then find the best match for your situation, personality, and goals.