Public Relations and Promoting Your Book

Book publishing is more than just writing and producing books; it is also about selling them. Selling books requires a host of skills, including marketing, promotion, and public relations. Yes, public relations – PR for short.

At its most basic level, public relations is managing the flow of information from an entity (a company, organization, or an individual) to the public. As in the case of authors, the goal of this flow of information is to increase awareness of a book, both published and soon to be published. The intent is to produce interest for the ultimate purpose of generating sales. In between awareness and sales, lies intermediary goals such as sparking dialogue, fueling a buzz, encouraging word-of-mouth promotion, and even the hope of the campaign going viral, all of which is publicity.

When people think of PR, they think of the time-honored press release. But a press release is just that: it’s the start; it’s not the end. There is also advertising, interviews, email marketing, influencing the influencers, networking, book signings, book tours, and so on.

Though selling books and PR is more the concern of the self-published author, it also comes into play with traditionally published books. Publishers expect authors to promote their books, and often the publisher’s PR department’s budget for the book allows little more than sending out a press release.

Here are some general articles about public relations. Though many are geared to business, the principles apply to individuals, including authors and their books. When considering these articles, remember: being an author is a business, your book is your product, and you are a brand.

While most authors will not master the art of public relations, a little bit of knowledge goes a long way.

More Articles on Branding: Building Your Author Brand

Here are some more articles about branding from My Article Archive. Many come from a business perspective – and marketing our books is a business – so they are readily applicable to building an author brand. The other articles are about building a personal brand and are directly applicable:

May you experience great success as you build your author brand!

The Author Brand: As an Author, You are Your Brand

Many authors are uncomfortable with the idea of branding themselves. I know I was. But the reality is that as authors, we are our brand. Yes, there are some exceptions, but they are rare.

And before you decide to become one of those exceptions, ask yourself this one critical question: “If I create a brand for my writing, am I content to write about that brand for the rest of my life?” If you can’t make that commitment or change your mind, then be aware that all your efforts to build and promote that brand will be wasted. But if we brand ourselves, it can follow us, whatever we write in the future.

Whether you brand yourself as an author or decide to build a brand around a topic, series, or field, there is an art to building a brand. These articles from Article Weekly will help you get started as you consider building your author brand:

I hope you find these articles helpful in building your author brand!