Book Review: Platform

Platform: Get Noticed in a Noisy World

By Michael Hyatt (reviewed by Peter DeHaan)

Michael Hyatt dedicates his book Platform to all the creative people who were dismissed because they lacked a platform to promote their work. As his subtitle proclaims, he wants to help them Get Noticed in a Noisy World.

Divided into five sections, Platform takes readers on a progressive journey, starting with creating a compelling product all the way to engaging their tribe. The book’s sixty concise chapters make for easy reading, moving writers and artists forward in successfully launching their product.

Packed with practical advice and easy to follow steps, Michael shares insider knowledge and firsthand experience to aid readers in their quest for a bigger platform in order to better promote and sell their work. Regardless of their platform size, Michael Hyatt’s tips can help readers develop a larger and more effective one.

Platform is an essential, must-read book for all creative people who long to share their work with a larger audience.

[Platform: Get Noticed in a Noisy World, by Michael Hyatt. Published by Thomas Nelson, 2012, ISBN: 978-1595555038, 288 pages.]

Read more book reviews by Peter DeHaan

Book Review: APE

APE: Author, Publisher, Entrepreneur-How to Publish a Book

By Guy Kawasaki and Shawn Welch (reviewed by Peter DeHaan)

There are many good (and a few not so good) resources that cover self-publishing. Some are in the form of books, others as podcasts, and more as blog posts.

By far the best I’ve seen is the book APE: Author, Publisher, Entrepreneur-How to Publish a Book by Guy Kawasaki and Shawn Welch. APE is an acronym for Author, Publisher, and Entrepreneur, representing the three phases in self-publishing a book.

As the distinction between traditional publishing and self-publishing fades, the evolving consideration morphs into mass-produced versus artisanal publishing, a term Guy and Shawn advance as a new way of comprehending self-publishing. The vanity publishing of yesteryear can be smartly rejuvenated with a fresh perspective of artistry, hence the concept of artisanal publishing.

After all, who are writers, if not artists? So why not extend artistry to the production and dissemination of their work? The idea of artisanal publishing provides new opportunities for innovative writers seeking to share their writing with others.

APE is an essential guide for the beginner and intermediate level of self-publishers. Even the experienced practitioner is sure to pick up some new ideas. Though I wouldn’t advise anyone skip the author section, for those with a publication-ready book, the publisher section may be the place to start.

[APE: Author, Publisher, Entrepreneur-How to Publish a Book, by Guy Kawasaki and Shawn Welch. Published by Nononina Press, 2013, ISBN: 978-0988523104, 410 pages.]

The Ultimate Self-Publishing Guide

There are many good (and some not so good) resources that cover self-publishing. Some of these are in the form of books, others as podcasts, and more as blog posts, all from industry insiders.

By far the best one I’ve seen is the book APE: Author, Publisher, Entrepreneur-How to Publish a Book by Guy Kawasaki and Shawn Welch. As the APE acronym implies, the book contains three parts. The middle section, P for Publisher, covers self-publishing, giving a thorough explanation of all aspects.

While the coverage stops short of being comprehensive – an all-inclusive manual would be both unwieldy and immediately out-of-date – it offers the best self-publishing resource available. Guy and Shawn share detailed information on the options available to self-publishers, based on research that would be too time-consuming for most people to amass.

APE is an essential guide for the beginner and intermediate level of self-publishers. Even the experienced self-publisher is sure to pick up some new ideas and pointers. Though I wouldn’t advise anyone to skip the author section, for those with a publication-ready book, the publisher section may be the place to start.

Going APE Over Guy Kawasaki

I don’t normally mention books I haven’t read, but after hearing a podcast with the iconic Guy Kawasaki about his new book, I’ll make an exception. Guy’s latest contribution to society is APE: Author, Publisher, Entrepreneur – How to Publish a Book. Can you see why I’m mentioning it?

APE is an acronym for Author, Publisher, and Entrepreneur, representing the three steps or phases in self-publishing a book. Each step is progressively harder, with the writing phase being the easiest and the entrepreneur needing to focus on the business side of the product, including promotion.

According to Amazon, APE, first released on January 7, 2013, has already undergone an update, with version 1.2 available since March 5.

Not only is APE on my reading wish list, it’s also at the top.